Situation:
First Carolina Care provides insurance coverage for many types of businesses. Their clients range from local government offices to small, medium and large businesses throughout their coverage area. When a customer comes on board with First Carolina Care there is a large amount of orientation information that First Carolina Care needs to present in order to educate the
customer and the customer’s employees.
This material covers topics ranging from specific insurance plan benefits, to necessary forms, to which department
contacts are available for an individuals specific need. With some customers covering hundreds of employees at once, the traditional group orientation is a costly and time consuming task. The process is costly and time consuming for both First Carolina Care and their customers.
Solution:
First Carolina Care approached Airstream Media looking for an alternative to their traditional group orientations. Through our
in-house film and video production company, Filmmakers, Inc., Airstream Media produced a training orientation DVD. The DVD delivers multiple videos produced specifically to address the individual needs of the end user.
First Carolina Care also needed to be able to use the finished DVD as an introduction to their company. A leadership and mission “soft sell” marketing piece was produced as well as a customer testimonial segment.
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Videos available on the easy to navigate menu include:
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• First Carolina Care: Our Story. An introduction to First Carolina Care and their mission. Includes leadership interviews.
• Community Testimonials. Testimonials from customers, customer employees, and insurance brokers.
• Client Services: Helping People Help Themselves. Informs prospective customers about the services that First Carolina Care offers to them and their employees. It shows specific services in action such as on-site health screenings and employee orientation.
• First Plan: Covering the Uninsured. Explanation of First Carolina Care’s flagship services, First Plan. Explains the practical company health care issues as well as specific First Plan benefits.
• Enrollment Information. Produced to communicate directly with the customer’s employees. Covers information that will allow employees to get the most from their insurance plan.
The enrollment information segment was produced in both English and Spanish to ensure Spanish speaking employees were not alienated. |
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